The game, available on iOS and Android, has been downloaded more than 50m times so far.Īndy Sum told attendees that three things saw it become successful - retention, virality and re-engagement - and that the game "wouldn't have been a hit without these three things working perfectly". The revenues figure where revealed by co-founders Matt Hall and Andy Sum in a presentation at the GDC conference in San Francisco. Ět least $3m of Crossy Road’s revenues come from its in-game video ads- usually for other mobile gamesĭeveloped in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular one, having been inspired by Flappy Bird's accessibility and viral success.Strong game design mixed with updates for new quirky characters and bonuses improved share options to boost popularity. Games developer aimed to imitate ‘Flappy Birds’ success by creating an addictive and cool app that appealed to the web communities love for things offbeat.'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.
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